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Practice Development Institute


Student Training • Coaching • Marketing 

Under One Roof

An Introduction...

Welcome to Practice Development Institute, ( PDI)


PDI is an evolution of Whitney Transition. Whitney Transition was a chiropractic student and new graduate training firm that focused on the needs of chiropractic students only. Our programs were designed to fill the gap between academia and practice management.  We were a "transition" company that delivered our seminars in every location there was a chiropractic college. Our mission was to help you get started cost-effectively, knowing your options and how to run a practice successfully and profitably. 

Our evolution moved us into PDI and one on one personal chiropractic coaching service that assisted chiropractors in all stages of practice development through to sale and retirement.  Our goal was to shift our student program to an online membership service. 

With the passing of Whitney Transitions founder, Dr. John Whitney, that changed.  

PDI now serves as an umbrella for private coaching, marketing, and social media services and our most recent addition Rich Grad- Poor Grad, which is an incarnation of the Whitney Transition seminars.


The excitement is that PDI supports Rich Grad-Poor Grad so that the information and resources to students and new graduates are now available to them at NO CHARGE.   

Technology makes dissemination of information much easier, but it still takes heart and soul to connect. 

It is our hope you experience that through the services and information we offer.


For Chiropractic Students and New Graduates:

Rich Grad - Poor Grad

Preparing Chiropractic Students and Recent Graduates for Entering Practice

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Learn the savvy ways to enter practice with little money and  little risk - plus the business and marketing skills you need to thrive in practice. 

We want you to learn what you don't even know you don't know- on our dime!  

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Dr. Lyn DaSylva

Over the years my training and coaching has evolved from primarily preparing students for practice to working with new graduates and seasoned practitioners.


Choosing a coach or a practice management firm is not a decision that you should rush into. A coach or company must fit your unique needs and brand.


If you are seeking a coach, I invite you to read more about my coaching style.

I offer a complimentary session so we can both ascertain the fit.  Nothing to lose, with the potential of gaining 


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Off Your Plate, LLC

Kathy Azdell, owner of Off Your Plate, LLC provides online marketing and social media services to chiropractors and alternative health care providers. She can provide website design services as well as special project management.

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